Lee Wills

Lee Wills

Sustainable Packaging Manager – Bidfood
Practical steps to removing, reducing and recycling plastic

Lee is a Senior Packaging professional with 33 years of experience in the packaging industry. He established his career working in London based Design Consultancies and Pre-press studios; delivering packaging solutions for UK Food Retailers and Global Brands.

Prior to joining Bidfood in 2020, he led a Packaging Development & Pre-press Team as Head of Packaging at a Confectionery Manufacturer for 16 years. His current role ensures delivery of Bidfood’s packaging pledges and goals. These have included the removal of problematic plastics such as PVC and Polystyrene across all Own Brand products; optimising packaging solutions and delivering a circular economy approach to packaging with strong emphasis on end-of-life recyclability.
Lee recently participated in the Government consultation workshops organised by WRAP and INCPEN to design the Extended Producer Responsibility Modulated Fees. He is currently engaging with Suppliers and Customers to prepare for the UK Plastic Tax from April 2022.